SEO is changing.

I remember a time when SEO was all about knowing a few little tricks & gimmicks – that time came & went.

Then there was a timewhen SEO was all about knowing what to put where, what keyword frequency to have, and making sure that the main keywords were in the right tags – and a bit of backlinking. That time came & went also.

Then there came a time when SEO was for the most part about backlinking, and many websites got top ranking without having much in the way of content – that time came, and is now on it’s way out, at least for sites without content.

Now, search engines have become smart enough to find ways to make sure that SEO is about what is most important to them – content. Relevant, valuable content.

Sure, off page SEO is still very important, but the scales are now starting to balance out between offpage SEO and quantity & quality of keyword rich content, and I think search engines are close to finally getting it right.

Search engines want to provide the best possible valuable content to their users – we all know that just because a website has a ton of backlinks, doesn’t mean it’s going to provide high quality valuable content – so in the past off page factors have been far too heavy in the mix, in my humble opinion.

Yes, there are many individual factors which need to be taken into consideration in when deciding on how relevant a website is to a certain search, but realistically if quality content is the most important thing to the search engines, then on page content should be the most important factor, right?

The problem in the past has been how to determine which websites are providing the best and most valuable content for any given search, on page factors are too easily abused and too easy to manipulate. As a result off page factors were brought into the mix, and for a time were more important than on page factors.

Now we’re in an age where both are equally important, you just have to know the right combination.

On page content and internal linking, off page backlinks and proper anchor text.

Get those two right and you’re all set!

The one you can manipulate and control easily, content. The other, backlinks, are not in your control, but if you get the content right, the backlinks will come.

That’s why automated backlink building software that takes into consideration the actual content on each of your pages and uses it to determine the backlinks is the only way to go.

For this we recommend taking a look at NextGenLinks.com, it’s the only automated backlink building software that uses your own content on a page by page basis to create unique, high quality, one way deep links.

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We have just added 25 new short marketing reports for our members, guests and affiliates to enjoy, use and learn from.

These reports are in PDF format and we include a tutorial on how to use a Free Open Source software called Open Office to rebrand all of the links in the report with your NextGenLinks.com affiliate links.

Everything is completely free and easy to use. You can even add your own links to your own sites in the reports!

It’s a learning experience in itself as it will teach you how to use free software to create stunning PDF documents that are easily rebrandable.

The reports cover all marketing topics such:

• Article Marketing
• Outsourcing
• Auto Responders
• Email Marketing
• Product Creation
• Product Launches
• JVs and Partnerships
• and many more topics

You can use these reports in your own email marketing, or as content in your blogs and websites.

Grab these free reports here:

http://www.nextgenlinks.com/Free_Reports.php

Rebrand them by watching the tutorial video here:

http://www.nextgenlinks.com/BrandYourReports.php

We hope you enjoy the reports and the free tutorials, we have put alot of work into them

Be sure to tweet about them as well, just click the twitter link below…

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There are Internet marketing choices for all budget levels. The most expensive can bring in traffic and business, but the marketer and business owner will need to weigh the cost with the potential outcome. Some of the best Internet marketing choices are completely free.

The Expensive Marketing Choices

The pop-up ad is an annoying choice in website promotion. This tactic utilizes an ad that pops up in a window under or on top of the current viewing pane. These ads are often misinterpreted for spam and can cause negative feelings with the reader.

The podcast is an equally expensive marketing tactic. When a company uses podcasts to promote, they are essentially funding a radio show that will be downloaded free of charge by the listener. If the podcast is recorded well and edited in a professional manner, there could be quite a following to gain. The cost, however, again needs to be weighed with the real traffic and business attributed to the podcast.

The paid search engine allows the business to buy the top spots on the search engine results page for their keyword or key phrase. This top spot is often shown in a different color and labeled a Sponsored Ad. The reader knows these ads were purchased and may choose to skip those for the organic results listed below in the top 10.

The Inexpensive or Free Marketing Choices

The informational website can be a very inexpensive choice for the marketer. These websites are created to compliment the product or service being sold by the business. On the informational website, there can be links to the business website, newsletters or daily email subscriptions that will push the reader to visit the business for their needs.

Blogging can be both free and inexpensive. The most popular free blogging sites are Wordpress and Blogger. If the business wants to place their blog on an official domain, this is also a free choice. As an alternative, the marketer can choose to purchase a domain name to hold the blog and link to the main business website.

The smaller search engine offers a unique advantage to the marketer. While Google, Yahoo and Bing are overloaded with results, the smaller search engines can offer a higher placement on the search results page. The traffic may not equal a top 5 spot on the major search engines, but could offer a significant number of leads.

Link building is one of the most effective, FREE marketing choices. Links can be established back to the main page URL of a website and the deep pages. These links will drive the reader to the website but will also work to improve page rank. The better a website’s page rank, the more traffic and more profit the website can make.

Building backlinks to a website can be difficult at first, especially for the website that is very deep. A deep website is one that has many pages and sub-URLs to link. A link building service or software can help get the link ball rolling.

Marketing a website does not have to take up all of the marketing budget. The most expensive part of any marketing campaign is the time it takes to create a plan, set that plan in motion and continue building traffic endlessly.

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