Seo and Backlink Building Has Changed – Learn How
Friday, December 18th, 2009SEO is changing.
I remember a time when SEO was all about knowing a few little tricks & gimmicks – that time came & went.
Then there was a timewhen SEO was all about knowing what to put where, what keyword frequency to have, and making sure that the main keywords were in the right tags – and a bit of backlinking. That time came & went also.
Then there came a time when SEO was for the most part about backlinking, and many websites got top ranking without having much in the way of content – that time came, and is now on it’s way out, at least for sites without content.
Now, search engines have become smart enough to find ways to make sure that SEO is about what is most important to them – content. Relevant, valuable content.
Sure, off page SEO is still very important, but the scales are now starting to balance out between offpage SEO and quantity & quality of keyword rich content, and I think search engines are close to finally getting it right.
Search engines want to provide the best possible valuable content to their users – we all know that just because a website has a ton of backlinks, doesn’t mean it’s going to provide high quality valuable content – so in the past off page factors have been far too heavy in the mix, in my humble opinion.
Yes, there are many individual factors which need to be taken into consideration in when deciding on how relevant a website is to a certain search, but realistically if quality content is the most important thing to the search engines, then on page content should be the most important factor, right?
The problem in the past has been how to determine which websites are providing the best and most valuable content for any given search, on page factors are too easily abused and too easy to manipulate. As a result off page factors were brought into the mix, and for a time were more important than on page factors.
Now we’re in an age where both are equally important, you just have to know the right combination.
On page content and internal linking, off page backlinks and proper anchor text.
Get those two right and you’re all set!
The one you can manipulate and control easily, content. The other, backlinks, are not in your control, but if you get the content right, the backlinks will come.
That’s why automated backlink building software that takes into consideration the actual content on each of your pages and uses it to determine the backlinks is the only way to go.
For this we recommend taking a look at NextGenLinks.com, it’s the only automated backlink building software that uses your own content on a page by page basis to create unique, high quality, one way deep links.
