I remember a time when SEO was all about knowing a few little tricks & gimmicks – that time came & went.

Then there was a timewhen SEO was all about knowing what to put where, what keyword frequency to have, and making sure that the main keywords were in the right tags – and a bit of backlinking. That time came & went also.

Then there came a time when SEO was for the most part about backlinking, and many websites got top ranking without having much in the way of content – that time came, and is now on it’s way out, at least for sites without content.

Now, search engines have become smart enough to find ways to make sure that SEO is about what is most important to them – content. Relevant, valuable content.

Sure, off page SEO is still very important, but the scales are now starting to balance out between offpage SEO and quantity & quality of keyword rich content, and I think search engines are close to finally getting it right.

Search engines want to provide the best possible valuable content to their users – we all know that just because a website has a ton of backlinks, doesn’t mean it’s going to provide high quality valuable content – so in the past off page factors have been far too heavy in the mix, in my humble opinion.

Yes, there are many individual factors which need to be taken into consideration in when deciding on how relevant a website is to a certain search, but realistically if quality content is the most important thing to the search engines, then on page content should be the most important factor, right?

The problem in the past has been how to determine which websites are providing the best and most valuable content for any given search, on page factors are too easily abused and too easy to manipulate. As a result off page factors were brought into the mix, and for a time were more important than on page factors.

Now we’re in an age where both are equally important, you just have to know the right combination.

On page content and internal linking, off page backlinks and proper anchor text.

Get those two right and you’re all set!

The one you can manipulate and control easily, content. The other, backlinks, are not in your control, but if you get the content right, the backlinks will come.

That’s why automated backlink building software that takes into consideration the actual content on each of your pages and uses it to determine the backlinks is the only way to go.

For this we recommend taking a look at NextGenLinks.com, it’s the only automated backlink building software that uses your own content on a page by page basis to create unique, high quality, one way deep links.

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These reports are in PDF format and we include a tutorial on how to use a Free Open Source software called Open Office to rebrand all of the links in the report with your NextGenLinks.com affiliate links.

Everything is completely free and easy to use. You can even add your own links to your own sites in the reports!

It’s a learning experience in itself as it will teach you how to use free software to create stunning PDF documents that are easily rebrandable.

The reports cover all marketing topics such:

• Article Marketing
• Outsourcing
• Auto Responders
• Email Marketing
• Product Creation
• Product Launches
• JVs and Partnerships
• and many more topics

You can use these reports in your own email marketing, or as content in your blogs and websites.

Grab these free reports here:

http://www.nextgenlinks.com/Free_Reports.php

Rebrand them by watching the tutorial video here:

http://www.nextgenlinks.com/BrandYourReports.php

We hope you enjoy the reports and the free tutorials, we have put alot of work into them

Be sure to tweet about them as well, just click the twitter link below…

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What makes these top 10 websites the most relevant to the Internet browsers needs? The keywords and the association of those keywords to the links within those websites.

Link building is a process used to build ranking on the Internet for a website. The more links leading to the pages of the website, the more success the website will have at ranking within the top 10, but there is a problem with simple link building. There are too many pages on many websites to manually link to every page.

Link Building Requires More Than Inbound Links

The second problem with manual link building is the fact that many websites aim to gain all inbound links while forgetting the importance of outbound links.

Outbound links serve two purposes. The visitors reading your content will see you are not afraid to send them to another website to obtain relevant information on the topic they were searching for. And, the search engines love web pages that share a little of their traffic love.

Web pages is the keyword here. Not just the home page, but ALL of the pages on a website should have inbound links and many should contain a few outbound links as well.

Automating the Link Building Process

There are plenty of websites and software selections that claim to automate the link building process. Just like any other product, the consumer (YOU) needs to research the product before choosing any automation program or service.

Are the methods used to build backlinks white hat or black hat. Black hat automated SEO link building will get your website banned from the search engines which means NO ONE will find your information.

White hat tactics use tried and true methods of link building that are accepted by the search engines.

Building Backlinks Takes Time – Even With Automation

The key to successful white hat SEO techniques is time. If you think that Google, Yahoo, Bing, MSN and Ask are not going to question thousands of links being established leading to your website’s pages every day, you are sadly mistaken.

The correct process for building backlinks and deeplinks is a slow one. Even with link building automation, the process needs time to work.

Why? Because the links being built with the top SEO link automation software are real links. These are not links created from anchor text thrown on any website, but relevant links from businesses and websites that contain real information.

Just imagine a network of people sharing their content and link space with you.

Now, imagine that process 100% automated so you never have to worry about building links to the inner pages of your website again.

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The first job of the search engines is to crawl the web, this means sending out the bots to spider all of the pages, index those pages and analyze the links that they find along the way.

The user side means that they have to deliver search results so they have to handle queries, retrieve the pages based on the queries, rank the pages they have retrieved and then displaying the SERPs (search engine results pages), all of this happens very fast, in a matter of milliseconds.

The first thing we want to talk about is URL or Page Discovery, this means how the search engines actually go about finding pages on the web. URL actually stands for Uniformed Resource Locator, but there’s no need to go into that much detail, for us it is simply a page on the web.

There are several ways that a search engine can find your pages, for example you can submit an xml sitemap to all of the major search engines, the xml format is something that is standard across all of the SE’s, you can submit your site to site directories, though that is not as useful as it was even a few years ago and some SE’s even offer paid inclusion.

By far the most common way that a search engine will find your URLs is via links on other “indexed” pages that point to your pages. This is how the search engines prefer to find your pages and it will provide the greatest weight to your pages.

An xml sitemap is a great way to tell the SE’s about your pages, but what many webmasters don’t realize is that this is not a mandatory call to action for the spiders, it is still up to the SE’s to analyze these pages and determine whether or not they will be spidered and added to the index.

So what exactly is a spider and how does it work?

A spider or bot or crawler is a software program designed by the SE’s to simply crawl the web and collect data or as they call it “fetch pages”.

The spiders are required to follow certain rules that you can set forth for them regarding how you want them to spider your site, these are contained in a file called a robots.txt file and they refer to the Robots Exclusion protocol. There are many tutorials online that talk about the robots.txt options in depth.

Although a spider has visited your site does not mean you will automatically be indexed, the spider simply collects the data and stores it for the engine to analyze later and determine if it is to be indexed or not.

The spider communicates with your server when requesting to look at your pages, the protocol that it follows is called HTTP or Hyper Text Transfer Protocol.

So this is the basic interaction:

1. The spider sends a “GET” request to your server which basically says “GET yourpage.html” included in this request is the “HOST” information and this will say something like “HOST www.yourdomain.com”.

Many spiders will also send a request that looks like this” IF-Modified-Since” this is a way to ask the server if the page has been modified since the last time they requested if. If it has not they can skip it and move on.

The spider will also include information telling the sever who it is, for example “Googlebot” form Google or “Slurp” from Yahoo.

2. The server will respond to the spider telling it the status of the page requested. There are several different status codes that can be returned, for example:

• 200 Status OK
• 301 Moved Permanently
• 302 Found but Moved Temporarily
• 304 Not Modified Since Last visit
• 404 Not Found
• 410 Gone for Good
• and 500 Server Error

3. Assuming the spider finally reaches your page, it will simply store all of the html code in the spider database.

at this point the spiders job is done, for this particular page anyway.

Parsing and Indexing of your pages actually happens later on in the Search Engine software itself, not by the spider.

Parsing means that the SE software will now process the page and prepare it for indexing and ranking, this means stripping out stuff like javascript, most of the formatting tags, stripping out unneeded html code such as iFrames and whatever content is within them.

What the Engine will leave in and pay attention to are the tags it finds important such as Title tags, MetaKeyword and Description tags, Header tags H1-H6, A Anchor tags and IMG image tags.

Now here is where it gets interesting…

It’s time for the SE to store your “Page” in it’s index, at least that’s what we commonly think happens. But in reality, the engine stores the words in the index and uses them to reference our pages. Each word is stored in the index and then given the attributes as they relate to our page. For example, if the word “automation” is found on our page, it will be stored in the index along with the URL it was found on, where it was found on the page like in the title tag, description etc, how many times or in which position for example 2nd word in the title or 54th word in content, the html attribute assigned to the word for example A anchor text or H2 header tag etc. Of course these would all be represented by some type of numeric binary code to make it easier and faster for the ndex to find and sort later.

That was a pretty complex paragraph! The important thing to understand here is that the index does not store our pages, it stores our words as they relate to our pages.

This gets confusing sometimes because Google will present us with a full cache of our pages, but this is simply something that Google offers to it’s users and it is NOT what the is being queried when we perform searches.

Links and anchor text are stored in a separate indexes altogether. First the engine will filter out all of the “nofollow” links, the duplicate links and any links that return an error such as a 404, 410 or 500 response.  Once it determines the links it wants to keep track of it will place the link in a special index and then place the anchor text to that link in a different index.

When searching for backlinks on the internet’ it’s very important to keep in mind that Google does not share this information freely, or at all for that matter. When it comes to finding backlinks, Google is very inaccurate, that does not mean they do not know, they do, but sharing that information accurately with webmasters would make it very easy for them to figure out Google’s algorithms and manipulate their rankings and that is not something that they want happening.

With links in mind, it is important to know the value placed on errors returned. Internal links that point to pages on your site which return an error raise a red flag and are considered very bad. Not so much links that are pointing to outside pages on the web that you really cannot be held accountable for, as long as they are limited in number.

Here are some popular misconceptions that should be cleared up now :

• Search Engines Don’t store web pages, they store words
• Search Engines DO NOT search the web when you use their search tool, they only search “some” of what is in their index
• If you are not in the index, you will not appear in search results
• Search engines do not rank pages, first they receive a query from a user, find that page in the index based on the text used and rank its relevance to the search query
• This means that the same page can rank differently for many different keywords and keyword phrases and will rank differently on those SERPs as well.

I hope this basic explanation has helped you better understand how SE’s actually do what they do!

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The sites that are taking up the first few spots in almost any popular SERP, have probably been there for a couple years now and chances are they have several hundred incoming links and are getting more everyday. The big corporations or successful marketers taking up those slots can afford to pay several people to do nothing but build them new links everyday so they can maintain their positions. The only way to compete is to do the same, but most new marketers cannot afford the money or the time to do it. That’s where software comes into play.

Here’s the basic problem in a nutshell: people like to stop at the first page or two of search results when they query something in their favorite search engine. You probably don’t go more than a few pages in the search engine page results, either–it’s just not convenient. So, since you’re aware that you have to occupy the first page or two of the search results for certain important keywords and keyword phrases, all you have to do is get on the first or second page. Unfortunately, that’s easier said than done.

Put simply, search engines love something called “deep links.” Deep links are typically external links to deep pages on your website (pages other than the homepage). The problem is that you can’t get very many of these kinds of links when you aren’t getting a lot of traffic. You could get lucky and have one of the few people who visit your new site give you a link from a popular website, which would pull up your site in the results. However, for most people, search engines aren’t giving them a lot of loving, and it’s hard to break out of a negative cycle like that.

After all, how do you get more traffic to a website that isn’t ranked high on the search engine page results, and how do you get ranked high on the search engine page results when you need a lot of traffic that provides deep links? This is where backlink building software comes in. Instead of relying on the unpredictable, long process of gaining quality backlinks from people who are often not much higher in the rankings than you are, you can get some of those links from a service that’s intended to help you out with just that problem.

But don’t choose just any backlink creating software. As in most things, not all software is created equal. We designed NextGenLinks after years of practice and research, because it’s all about one-way links to “deep pages” on your website. In other words, it takes the type of links most highly valued by search engines and organically provides them for you. That means you’ll get a jump start over the competition right from the get go.

NGL is very smart, it has to be because we use it on all of our sites and client sites. It will begin the link building process slowly and randomly building deep links over time, the number of links to your pages will increase the way the search engines like to see it done, naturally.

NextGenLinks is really a great way to break out of the negative cycle of low traffic and few links when first starting out, but it is also a great way to maintain the flow of incoming links once you have reached the top.

NGL is not the only link building software available on t0 the market and I’m sure there will be many more created in the future as webmasters realize the need for link building. So far however, NGL is the only software we know of that builds deep links, and that is very important. Deep links give your site an immediate boost in the eyes of ALL the major SE’s by creating instant authority. Authority leads to PageRank and that leads straight to the top of the SERPs!

Remember, Content and Links = Internet

Write good, useful and unique content and then get links to it!

Link Building Programs we recommend:

• NextGenLinks
• Linkvana
• OneWayLinks

Learn more about One Way Links at Associate Programs:

http://www.associateprograms.com/articles/43/1/One-way-links-explained/

If you like this post and you have friends that might like it as well, be sure to tweet it and feel free to send it out in an email or newsletter!

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The most important one is how to get new customers. Whether you are a new business owner or you have been in business for a while and are only now starting to build your business a website, there are certain principles that you should know. One of the most important things to realize is that word of mouth is not what it used to be. In the past, when you did something nice for your client, he told his friends and they would come to you. However, in a world of one-on-one interaction through websites, this still happens, but in a different way.

By the way, this doesn’t mean that no one talks to each other anymore, or that you can’t get new customers through positive word of mouth. Rather, this is to emphasize the new way that people attract new customers online, and that is through deep links. If you’re unsure of what deep links are, don’t worry. This will explain it.

Word of Mouth and Then of Link
Basically, the way this works is, you do a good job for a client. He is so impressed that he links to your website, telling his readers or customers to try you out. Now, you have a deep link that is bringing targeted traffic to your website. Those people are there for the express purpose of seeing if they want to sign up with you.

Hopefully you can see how this is important for your online success. If you have customers, and they link to your website, and then those customers link to you from their websites, you start to get an exponential growth curve. This is great for your business, and if you are doing a good job, a great thing for the people you’re serving too. However, there’s more to all this that you should know.

More Valuable Website
Search engines like Google and Yahoo have secret formulas that they use to calculate how websites are ranked on the search engine results pages after someone’s searched for a term. If you have a website on “laser eye surgery”, and you’ve got a ton of people linking to you, then when people search for laser eye surgery, they’re more likely to see your site pop up. This is because those links help demonstrate that your website is more valuable than other websites on the same subject.

In order to truly maximize on this knowledge, you should take advantage of a link building service. These basically help you build up your network of deep links so that you can get more traffic, both through optimization of your site for the sake of search engines, and from the people who follow those deep links to your website.

Here is a list of Link Building Services available:

1. Linkvana.com — 1-way links from private blog network – $147/month

• A little on the pricey side, overall a good service but limited by the blogs.

2. wlmarketing.com — mixed seo service

3. neurolinker.com — $27/mo, 3-way links, many positive experiences

4. TrafficKahuna.com — currently not accepting new members

5. 1waylinks.net — $47/mo, up to 250 one-way links per month from blog network

6. 3waylinks.net — $47/mo, 3-way links system, many positive experiences

7. NextGenlinks.com — different packages : $37, $77, $137 and developer package $297 per month.

• Links to deep pages within the site
• Unlimited incoming links, built slowly over time
• over 10,000 sites and 250,000 pages in the system and growing

8. easybacklinker.com — high PR search engine service

9. Outsourcing Services: lexorsoft.com – various link building packages

• More personal but pricey as well

10. ConnectContent.com — only $12 per month, link exchange network but only relevant links

• Good service , but this is a link exchange not one way links

There are plenty of services to choose from, the point is you need to be building backlinks, and more specifically “deep backlinks”.

If you have any questions be sure to ask us using the contact us link above and please leave a comment if you have had any experiences with these services you would like to share.

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* Start a website built on value. The visitor wants to buy your product or service but you have to convince them why they NEED it with great product information.

* Use keywords early. The primary keyword (s) for a website should be used within the first 25 words of every article. The remaining instances need to be spread out with one in the closing paragraph.

* Use only targeted keywords. The keywords you use will be indexed by search engines. The search engines are where the majority of your traffic will originate. The reader wants to find content, products and services that embody that keyword.

* Simple website designs are the best. The reader does not want to be overcome with angst when they hit your front page. Too much movement and clutter can have the same effect as rush hour traffic. Simple is better.

* Build your website with quality depth. The more content on your website about your product or service the better. With each new page, make sure to bookmark and submit that page specific URL to search engine and directories.

* Check out your competitors. Doing a search for your keyword and checking out each of the websites ranked about you on the search engine rankings page is essential to success. These websites are doing something better than you, so find out what it is. How old is their website? How many backlinks do they have? What is their keyword density per article? These facts can all help you build your site.

* Site analytics are the key to understanding your visitor. Website analytics break down the incoming traffic stats for every website. These stats can include the keyword used to visit the website, the country of origin and whether the hit was earned from a search engine or link. The most effective marketing campaigns will be built on these results.

* Give the visitor something for saying HELLO. Once the visitor hits your home page, what reason do they have to return? Free e-books, newsletters and coupons are all a great way to keep a visitor coming back for more.

* Expertise is crucial. Anyone can rewrite content on the Internet, but an expert can give that information a formal push. The more you know about your niche, the more the content will feel like it is coming from an expert. Give the reader something new and exciting to read and they will subscribe to your feed and come back for more.

* Integrate social networking tools. Social networking is the best way to get out the word about your website. With a SHARE type tool, the visitor can click one button and share your website with everyone on their friend list. This could mean more traffic and more money in your pocket.

Building a website right the first time will reduce the amount of time spent fixing build and marketing mistakes. This checklist is very simple and by no way includes all of the things you need to do to run an effective online business. But, following these tips will get your site off to the right start every time.

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What is Link Automation?

There is very little reference on the Internet to link automation and this could be due to the fact that many people believe automation will hurt a website. On the contrary, link automation works to improve the SERP not hinder it.

Much of the strife surrounding the term “automation” involves the black hat SEO tactics used by companies who promise their clients a number one ranking in Google, or some other search engine, in just a few days. These companies use spam comments and robot article rewriters to push a huge amount of content and links onto the Internet in a short amount of time. Yes, these tactics hurt a website eventually, but link automation does not use these same methods.

Link automation is the process of spreading links throughout the Internet in a safe and effective manner. Article directories like iSnare, for instance, accept promotional articles and pass those article on to other article directories. Users are able to then reprint these articles on their blogs or websites as long as the resource box, with links, is published as well.

While this may seem like a slow method of promotion, let’s take a look at the math involved.

1 Article with 2 Links is published. = 2 Links

That 1 Article with 2 Links is pushed to 9 additional article directories. = 20 Links

On each of those article directories, 10 people choose to republish the 1 Article with 2 Links. = 220 Links

Link automation has grown those initial 2 links to more than 200 links in just a short period of time and this is a very conservative example. Taking the above example into consideration, if link automation was practiced with one article submission every day for a week, the link total could rise to more than 1500 links. Stretch that out to a month and the total links back to your website could number more than 6000.

Link Automation With Software

Nextgenlinks is the only software out there (that we know of) that automates the link building process. With only 15 minutes of time spent adding your website to the link automation software, your site will soon be building backlinks slowly but surely (the way the search engines like it!)

The software is set up to work with every page of your website and can be implemented in less time than it takes to write one article for an article directory.

Link automation is the solution to that “Not So Great” page rank. Building more links means building more traffic and that means making more money.

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Article Marketer is an automated online article submission system that will submit your articles to thousands of article directories automatically. You don’t even have to sign up for the directories to use it, just login to Article Marketer and submit. Period. It’s simple, effective and we love it!

AM is an online based software, which as you may have noticed from our own software like NextGenLinks.com, is how we prefer it. This means it works for any browser and you can use it from any computer even when you’re travelling and don’t feel like firing up your laptop, just pop into an internet cafe, write up a quick article and submit it.

The Article Marketer system is designed to help us submit our articles to as many article directories as possible and save alot of time in the process. In fact, we have calculated that it saves us hundreds of hours of work per week!

For example, if it takes us about one minute to submit to an article directory (longer depending on the article directory), we can theoretically submit to 60 directories in an hour. To submit to all of the directories in the Article Marketer list, it would take us a little over 88 hours per article.

Using AM we’ve been able to condense this down to about 30 minutes to submit several articles every day. Granted we don’t do all of our own article writing, we do outsource some of it, but you can’t imagine how much traffic comes in every day just from the articles we have distributed all over the internet. It’s by far our favorite and most effective method of promotion.

Here’s what we like most about Article Marketer:

1. It’s very simple to use. the interface is straight forward, plenty of help tips along the way that help not only with the submission process, but also with the article writing process, which is important to us since we’re outsourcing alot of the work. It means less explaining on our part…

2. It’s completely automated. Nuff’ said!

3. They have real people that review each of our articles and make sure theyt comply with every article directory so we’re sure that it will be accepted by almost all of them, over 5,000 directories and adding more all the time.

If the article does not comply, they don’t just disapprove like most, they tell you exactly why and how to fix it. All of this happens in just a day or two…

4. Delayed or timed released distribution, which means they slowly distribute the article to all of the article directories over time, that’s very important. Once distributed, they offer great reports as to where they have been distributed and which Search engines they appear on.

And finally…

5. The results. This service is very effective, it does exactly what it is supposed to do and it does it every time!

In conclusion..

Article Marketer is for any author or webmaster who wants to get the best results possible from their articles and get the most traffic in return. It’s very easy to use and anyone, even those new to the internet can start using it right away.

It all comes down to how much your time is worth to you. We love automated tools because they save us lots of time, but it’s not even the time they save us, because honestly, without the tools we probably just wouldn’t do it…

Bottom line, if you write or have articles written for you, you need a great submission service to complete the cycle, we recommend Article Marketer.

If you don’t, start now! Really, start writing and submitting articles NOW! You won’t regret it and you can come back here and thank me later…

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