SEO is changing.

I remember a time when SEO was all about knowing a few little tricks & gimmicks – that time came & went.

Then there was a timewhen SEO was all about knowing what to put where, what keyword frequency to have, and making sure that the main keywords were in the right tags – and a bit of backlinking. That time came & went also.

Then there came a time when SEO was for the most part about backlinking, and many websites got top ranking without having much in the way of content – that time came, and is now on it’s way out, at least for sites without content.

Now, search engines have become smart enough to find ways to make sure that SEO is about what is most important to them – content. Relevant, valuable content.

Sure, off page SEO is still very important, but the scales are now starting to balance out between offpage SEO and quantity & quality of keyword rich content, and I think search engines are close to finally getting it right.

Search engines want to provide the best possible valuable content to their users – we all know that just because a website has a ton of backlinks, doesn’t mean it’s going to provide high quality valuable content – so in the past off page factors have been far too heavy in the mix, in my humble opinion.

Yes, there are many individual factors which need to be taken into consideration in when deciding on how relevant a website is to a certain search, but realistically if quality content is the most important thing to the search engines, then on page content should be the most important factor, right?

The problem in the past has been how to determine which websites are providing the best and most valuable content for any given search, on page factors are too easily abused and too easy to manipulate. As a result off page factors were brought into the mix, and for a time were more important than on page factors.

Now we’re in an age where both are equally important, you just have to know the right combination.

On page content and internal linking, off page backlinks and proper anchor text.

Get those two right and you’re all set!

The one you can manipulate and control easily, content. The other, backlinks, are not in your control, but if you get the content right, the backlinks will come.

That’s why automated backlink building software that takes into consideration the actual content on each of your pages and uses it to determine the backlinks is the only way to go.

For this we recommend taking a look at NextGenLinks.com, it’s the only automated backlink building software that uses your own content on a page by page basis to create unique, high quality, one way deep links.

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Whether you care to admit it or not, it’s a fact your website needs backlink building software. This might sound like a bold statement, but you’ll understand soon enough. Needing the help of an automated link  software really is nothing to be ashamed of; the fact is, regular people’s websites are just not given the tender loving care that giant corporations get. You know that you’ll make more money when other people can actually find your website, but until you take the plunge and immerse yourself in building hundreds of backlinks, you won’t be able to realize your full potential.

The sites that are taking up the first few spots in almost any popular SERP, have probably been there for a couple years now and chances are they have several hundred incoming links and are getting more everyday. The big corporations or successful marketers taking up those slots can afford to pay several people to do nothing but build them new links everyday so they can maintain their positions. The only way to compete is to do the same, but most new marketers cannot afford the money or the time to do it. That’s where software comes into play.

Here’s the basic problem in a nutshell: people like to stop at the first page or two of search results when they query something in their favorite search engine. You probably don’t go more than a few pages in the search engine page results, either–it’s just not convenient. So, since you’re aware that you have to occupy the first page or two of the search results for certain important keywords and keyword phrases, all you have to do is get on the first or second page. Unfortunately, that’s easier said than done.

Put simply, search engines love something called “deep links.” Deep links are typically external links to deep pages on your website (pages other than the homepage). The problem is that you can’t get very many of these kinds of links when you aren’t getting a lot of traffic. You could get lucky and have one of the few people who visit your new site give you a link from a popular website, which would pull up your site in the results. However, for most people, search engines aren’t giving them a lot of loving, and it’s hard to break out of a negative cycle like that.

After all, how do you get more traffic to a website that isn’t ranked high on the search engine page results, and how do you get ranked high on the search engine page results when you need a lot of traffic that provides deep links? This is where backlink building software comes in. Instead of relying on the unpredictable, long process of gaining quality backlinks from people who are often not much higher in the rankings than you are, you can get some of those links from a service that’s intended to help you out with just that problem.

But don’t choose just any backlink creating software. As in most things, not all software is created equal. We designed NextGenLinks after years of practice and research, because it’s all about one-way links to “deep pages” on your website. In other words, it takes the type of links most highly valued by search engines and organically provides them for you. That means you’ll get a jump start over the competition right from the get go.

NGL is very smart, it has to be because we use it on all of our sites and client sites. It will begin the link building process slowly and randomly building deep links over time, the number of links to your pages will increase the way the search engines like to see it done, naturally.

NextGenLinks is really a great way to break out of the negative cycle of low traffic and few links when first starting out, but it is also a great way to maintain the flow of incoming links once you have reached the top.

NGL is not the only link building software available on t0 the market and I’m sure there will be many more created in the future as webmasters realize the need for link building. So far however, NGL is the only software we know of that builds deep links, and that is very important. Deep links give your site an immediate boost in the eyes of ALL the major SE’s by creating instant authority. Authority leads to PageRank and that leads straight to the top of the SERPs!

Remember, Content and Links = Internet

Write good, useful and unique content and then get links to it!

Link Building Programs we recommend:

• NextGenLinks
• Linkvana
• OneWayLinks

Learn more about One Way Links at Associate Programs:

http://www.associateprograms.com/articles/43/1/One-way-links-explained/

If you like this post and you have friends that might like it as well, be sure to tweet it and feel free to send it out in an email or newsletter!

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The Internet is chattering about the test release of the newest version of the Google search. This new version has been named Caffeine and for all the right reasons. According to a Mashable test, the results can appear as much as 50% faster than with the old Google search. While Google Caffeine may take half the time to return results, it is the specific results that could be very important to SEO professionals.

Why is Google so Powerful?

Google currently controls more than 70% of the searches on the Internet. This means that 70% of Internet users will search for the information they want using Google as opposed to Yahoo, Bing or the fading AOL. These users are typing in what the SEO world considers long tailed keyword phrases and according to Google, Caffeine will give them more relevant results even if they do not notice the difference. In terms of SEO, there is a very real difference.

When testing the new Google Caffeine against the old version of Google, the results for popular keywords were much more tailored to that keyword. Whereas before, Google results could contain websites that were fakes or duplicates of other high ranking websites stuffed with keywords, the new results seem to weed out the short cuts and focus more on the websites that truly utilize the power of keywords and keyword phrases.

While the algorithm is clearly different and one that SEO professionals will need to figure out when working with their clients, the power of the keyword has never been more pronounced. Quality backlinks and deep links are going to remain highly important. The smaller website is also getting a bit of a boost from the new Google Caffeine.

These smaller websites are often the ones that utilize backlinks and deep linking practices to boost their search engine rank placement (SERP). It seems that Google is finally noticing the hard work and dedication of these smaller websites by giving them a higher ranking on the results pages.

What Does This Mean For SEO?

The most popular websites in the world will generally not see a difference in their page rank. These websites have years of SEO work and backlinking on their side. The smaller website, however, will need to take a harder look at their keyword focus and their Internet marketing. Utilizing a backlink building software or professional backlink building company could be of great use when the new Google Caffeine goes live for the world.

There is also some speculation that websites with a larger inventory of pages and deeper links will fare better with the new Google search engine. This is a welcome change for websites who have been trying to gain page rank and position on the SERP to no avail. In order to take advantage of the new algorithm, the keyword SEO tactics of old simply need to be revisited. Working hard on SEO is still important with a few tweaks on the horizon it seems.

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