These are complicated times. In the past, a small business was all about personal relationships with people who came to your physical location. You had an aura of trust and dedication, while your clients and customers came to appreciate you and what you did for them. Now, the whole concept of a small business has been turned on its head. You can actually go your whole life without meeting any of your clients in person! This opens up some exciting new opportunities, but it also changes the rules of business.

The most important one is how to get new customers. Whether you are a new business owner or you have been in business for a while and are only now starting to build your business a website, there are certain principles that you should know. One of the most important things to realize is that word of mouth is not what it used to be. In the past, when you did something nice for your client, he told his friends and they would come to you. However, in a world of one-on-one interaction through websites, this still happens, but in a different way.

By the way, this doesn’t mean that no one talks to each other anymore, or that you can’t get new customers through positive word of mouth. Rather, this is to emphasize the new way that people attract new customers online, and that is through deep links. If you’re unsure of what deep links are, don’t worry. This will explain it.

Word of Mouth and Then of Link
Basically, the way this works is, you do a good job for a client. He is so impressed that he links to your website, telling his readers or customers to try you out. Now, you have a deep link that is bringing targeted traffic to your website. Those people are there for the express purpose of seeing if they want to sign up with you.

Hopefully you can see how this is important for your online success. If you have customers, and they link to your website, and then those customers link to you from their websites, you start to get an exponential growth curve. This is great for your business, and if you are doing a good job, a great thing for the people you’re serving too. However, there’s more to all this that you should know.

More Valuable Website
Search engines like Google and Yahoo have secret formulas that they use to calculate how websites are ranked on the search engine results pages after someone’s searched for a term. If you have a website on “laser eye surgery”, and you’ve got a ton of people linking to you, then when people search for laser eye surgery, they’re more likely to see your site pop up. This is because those links help demonstrate that your website is more valuable than other websites on the same subject.

In order to truly maximize on this knowledge, you should take advantage of a link building service. These basically help you build up your network of deep links so that you can get more traffic, both through optimization of your site for the sake of search engines, and from the people who follow those deep links to your website.

Here is a list of Link Building Services available:

1. Linkvana.com — 1-way links from private blog network – $147/month

• A little on the pricey side, overall a good service but limited by the blogs.

2. wlmarketing.com — mixed seo service

3. neurolinker.com — $27/mo, 3-way links, many positive experiences

4. TrafficKahuna.com — currently not accepting new members

5. 1waylinks.net — $47/mo, up to 250 one-way links per month from blog network

6. 3waylinks.net — $47/mo, 3-way links system, many positive experiences

7. NextGenlinks.com — different packages : $37, $77, $137 and developer package $297 per month.

• Links to deep pages within the site
• Unlimited incoming links, built slowly over time
• over 10,000 sites and 250,000 pages in the system and growing

8. easybacklinker.com — high PR search engine service

9. Outsourcing Services: lexorsoft.com – various link building packages

• More personal but pricey as well

10. ConnectContent.com — only $12 per month, link exchange network but only relevant links

• Good service , but this is a link exchange not one way links

There are plenty of services to choose from, the point is you need to be building backlinks, and more specifically “deep backlinks”.

If you have any questions be sure to ask us using the contact us link above and please leave a comment if you have had any experiences with these services you would like to share.

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The Internet is chattering about the test release of the newest version of the Google search. This new version has been named Caffeine and for all the right reasons. According to a Mashable test, the results can appear as much as 50% faster than with the old Google search. While Google Caffeine may take half the time to return results, it is the specific results that could be very important to SEO professionals.

Why is Google so Powerful?

Google currently controls more than 70% of the searches on the Internet. This means that 70% of Internet users will search for the information they want using Google as opposed to Yahoo, Bing or the fading AOL. These users are typing in what the SEO world considers long tailed keyword phrases and according to Google, Caffeine will give them more relevant results even if they do not notice the difference. In terms of SEO, there is a very real difference.

When testing the new Google Caffeine against the old version of Google, the results for popular keywords were much more tailored to that keyword. Whereas before, Google results could contain websites that were fakes or duplicates of other high ranking websites stuffed with keywords, the new results seem to weed out the short cuts and focus more on the websites that truly utilize the power of keywords and keyword phrases.

While the algorithm is clearly different and one that SEO professionals will need to figure out when working with their clients, the power of the keyword has never been more pronounced. Quality backlinks and deep links are going to remain highly important. The smaller website is also getting a bit of a boost from the new Google Caffeine.

These smaller websites are often the ones that utilize backlinks and deep linking practices to boost their search engine rank placement (SERP). It seems that Google is finally noticing the hard work and dedication of these smaller websites by giving them a higher ranking on the results pages.

What Does This Mean For SEO?

The most popular websites in the world will generally not see a difference in their page rank. These websites have years of SEO work and backlinking on their side. The smaller website, however, will need to take a harder look at their keyword focus and their Internet marketing. Utilizing a backlink building software or professional backlink building company could be of great use when the new Google Caffeine goes live for the world.

There is also some speculation that websites with a larger inventory of pages and deeper links will fare better with the new Google search engine. This is a welcome change for websites who have been trying to gain page rank and position on the SERP to no avail. In order to take advantage of the new algorithm, the keyword SEO tactics of old simply need to be revisited. Working hard on SEO is still important with a few tweaks on the horizon it seems.

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