SEO is changing.

I remember a time when SEO was all about knowing a few little tricks & gimmicks – that time came & went.

Then there was a timewhen SEO was all about knowing what to put where, what keyword frequency to have, and making sure that the main keywords were in the right tags – and a bit of backlinking. That time came & went also.

Then there came a time when SEO was for the most part about backlinking, and many websites got top ranking without having much in the way of content – that time came, and is now on it’s way out, at least for sites without content.

Now, search engines have become smart enough to find ways to make sure that SEO is about what is most important to them – content. Relevant, valuable content.

Sure, off page SEO is still very important, but the scales are now starting to balance out between offpage SEO and quantity & quality of keyword rich content, and I think search engines are close to finally getting it right.

Search engines want to provide the best possible valuable content to their users – we all know that just because a website has a ton of backlinks, doesn’t mean it’s going to provide high quality valuable content – so in the past off page factors have been far too heavy in the mix, in my humble opinion.

Yes, there are many individual factors which need to be taken into consideration in when deciding on how relevant a website is to a certain search, but realistically if quality content is the most important thing to the search engines, then on page content should be the most important factor, right?

The problem in the past has been how to determine which websites are providing the best and most valuable content for any given search, on page factors are too easily abused and too easy to manipulate. As a result off page factors were brought into the mix, and for a time were more important than on page factors.

Now we’re in an age where both are equally important, you just have to know the right combination.

On page content and internal linking, off page backlinks and proper anchor text.

Get those two right and you’re all set!

The one you can manipulate and control easily, content. The other, backlinks, are not in your control, but if you get the content right, the backlinks will come.

That’s why automated backlink building software that takes into consideration the actual content on each of your pages and uses it to determine the backlinks is the only way to go.

For this we recommend taking a look at NextGenLinks.com, it’s the only automated backlink building software that uses your own content on a page by page basis to create unique, high quality, one way deep links.

Tweet This Post

A website is nothing more than a collection of words, photos and links on the Internet. There are hundreds of millions of websites, but only 10 make the top page of the search engine results page.

What makes these top 10 websites the most relevant to the Internet browsers needs? The keywords and the association of those keywords to the links within those websites.

Link building is a process used to build ranking on the Internet for a website. The more links leading to the pages of the website, the more success the website will have at ranking within the top 10, but there is a problem with simple link building. There are too many pages on many websites to manually link to every page.

Link Building Requires More Than Inbound Links

The second problem with manual link building is the fact that many websites aim to gain all inbound links while forgetting the importance of outbound links.

Outbound links serve two purposes. The visitors reading your content will see you are not afraid to send them to another website to obtain relevant information on the topic they were searching for. And, the search engines love web pages that share a little of their traffic love.

Web pages is the keyword here. Not just the home page, but ALL of the pages on a website should have inbound links and many should contain a few outbound links as well.

Automating the Link Building Process

There are plenty of websites and software selections that claim to automate the link building process. Just like any other product, the consumer (YOU) needs to research the product before choosing any automation program or service.

Are the methods used to build backlinks white hat or black hat. Black hat automated SEO link building will get your website banned from the search engines which means NO ONE will find your information.

White hat tactics use tried and true methods of link building that are accepted by the search engines.

Building Backlinks Takes Time – Even With Automation

The key to successful white hat SEO techniques is time. If you think that Google, Yahoo, Bing, MSN and Ask are not going to question thousands of links being established leading to your website’s pages every day, you are sadly mistaken.

The correct process for building backlinks and deeplinks is a slow one. Even with link building automation, the process needs time to work.

Why? Because the links being built with the top SEO link automation software are real links. These are not links created from anchor text thrown on any website, but relevant links from businesses and websites that contain real information.

Just imagine a network of people sharing their content and link space with you.

Now, imagine that process 100% automated so you never have to worry about building links to the inner pages of your website again.

Tweet This Post

Whether you care to admit it or not, it’s a fact your website needs backlink building software. This might sound like a bold statement, but you’ll understand soon enough. Needing the help of an automated link  software really is nothing to be ashamed of; the fact is, regular people’s websites are just not given the tender loving care that giant corporations get. You know that you’ll make more money when other people can actually find your website, but until you take the plunge and immerse yourself in building hundreds of backlinks, you won’t be able to realize your full potential.

The sites that are taking up the first few spots in almost any popular SERP, have probably been there for a couple years now and chances are they have several hundred incoming links and are getting more everyday. The big corporations or successful marketers taking up those slots can afford to pay several people to do nothing but build them new links everyday so they can maintain their positions. The only way to compete is to do the same, but most new marketers cannot afford the money or the time to do it. That’s where software comes into play.

Here’s the basic problem in a nutshell: people like to stop at the first page or two of search results when they query something in their favorite search engine. You probably don’t go more than a few pages in the search engine page results, either–it’s just not convenient. So, since you’re aware that you have to occupy the first page or two of the search results for certain important keywords and keyword phrases, all you have to do is get on the first or second page. Unfortunately, that’s easier said than done.

Put simply, search engines love something called “deep links.” Deep links are typically external links to deep pages on your website (pages other than the homepage). The problem is that you can’t get very many of these kinds of links when you aren’t getting a lot of traffic. You could get lucky and have one of the few people who visit your new site give you a link from a popular website, which would pull up your site in the results. However, for most people, search engines aren’t giving them a lot of loving, and it’s hard to break out of a negative cycle like that.

After all, how do you get more traffic to a website that isn’t ranked high on the search engine page results, and how do you get ranked high on the search engine page results when you need a lot of traffic that provides deep links? This is where backlink building software comes in. Instead of relying on the unpredictable, long process of gaining quality backlinks from people who are often not much higher in the rankings than you are, you can get some of those links from a service that’s intended to help you out with just that problem.

But don’t choose just any backlink creating software. As in most things, not all software is created equal. We designed NextGenLinks after years of practice and research, because it’s all about one-way links to “deep pages” on your website. In other words, it takes the type of links most highly valued by search engines and organically provides them for you. That means you’ll get a jump start over the competition right from the get go.

NGL is very smart, it has to be because we use it on all of our sites and client sites. It will begin the link building process slowly and randomly building deep links over time, the number of links to your pages will increase the way the search engines like to see it done, naturally.

NextGenLinks is really a great way to break out of the negative cycle of low traffic and few links when first starting out, but it is also a great way to maintain the flow of incoming links once you have reached the top.

NGL is not the only link building software available on t0 the market and I’m sure there will be many more created in the future as webmasters realize the need for link building. So far however, NGL is the only software we know of that builds deep links, and that is very important. Deep links give your site an immediate boost in the eyes of ALL the major SE’s by creating instant authority. Authority leads to PageRank and that leads straight to the top of the SERPs!

Remember, Content and Links = Internet

Write good, useful and unique content and then get links to it!

Link Building Programs we recommend:

• NextGenLinks
• Linkvana
• OneWayLinks

Learn more about One Way Links at Associate Programs:

http://www.associateprograms.com/articles/43/1/One-way-links-explained/

If you like this post and you have friends that might like it as well, be sure to tweet it and feel free to send it out in an email or newsletter!

Tweet This Post

Sometimes the novice webmaster needs a step by step guide to the basics of SEO. The beast known as search engine optimization may be too much for a beginner to understand in the first days and months of link building and promotion. This checklist includes everything the beginner needs to know about SEO for their new website.

* Start a website built on value. The visitor wants to buy your product or service but you have to convince them why they NEED it with great product information.

* Use keywords early. The primary keyword (s) for a website should be used within the first 25 words of every article. The remaining instances need to be spread out with one in the closing paragraph.

* Use only targeted keywords. The keywords you use will be indexed by search engines. The search engines are where the majority of your traffic will originate. The reader wants to find content, products and services that embody that keyword.

* Simple website designs are the best. The reader does not want to be overcome with angst when they hit your front page. Too much movement and clutter can have the same effect as rush hour traffic. Simple is better.

* Build your website with quality depth. The more content on your website about your product or service the better. With each new page, make sure to bookmark and submit that page specific URL to search engine and directories.

* Check out your competitors. Doing a search for your keyword and checking out each of the websites ranked about you on the search engine rankings page is essential to success. These websites are doing something better than you, so find out what it is. How old is their website? How many backlinks do they have? What is their keyword density per article? These facts can all help you build your site.

* Site analytics are the key to understanding your visitor. Website analytics break down the incoming traffic stats for every website. These stats can include the keyword used to visit the website, the country of origin and whether the hit was earned from a search engine or link. The most effective marketing campaigns will be built on these results.

* Give the visitor something for saying HELLO. Once the visitor hits your home page, what reason do they have to return? Free e-books, newsletters and coupons are all a great way to keep a visitor coming back for more.

* Expertise is crucial. Anyone can rewrite content on the Internet, but an expert can give that information a formal push. The more you know about your niche, the more the content will feel like it is coming from an expert. Give the reader something new and exciting to read and they will subscribe to your feed and come back for more.

* Integrate social networking tools. Social networking is the best way to get out the word about your website. With a SHARE type tool, the visitor can click one button and share your website with everyone on their friend list. This could mean more traffic and more money in your pocket.

Building a website right the first time will reduce the amount of time spent fixing build and marketing mistakes. This checklist is very simple and by no way includes all of the things you need to do to run an effective online business. But, following these tips will get your site off to the right start every time.

Tweet This Post