SEO is changing.

I remember a time when SEO was all about knowing a few little tricks & gimmicks – that time came & went.

Then there was a timewhen SEO was all about knowing what to put where, what keyword frequency to have, and making sure that the main keywords were in the right tags – and a bit of backlinking. That time came & went also.

Then there came a time when SEO was for the most part about backlinking, and many websites got top ranking without having much in the way of content – that time came, and is now on it’s way out, at least for sites without content.

Now, search engines have become smart enough to find ways to make sure that SEO is about what is most important to them – content. Relevant, valuable content.

Sure, off page SEO is still very important, but the scales are now starting to balance out between offpage SEO and quantity & quality of keyword rich content, and I think search engines are close to finally getting it right.

Search engines want to provide the best possible valuable content to their users – we all know that just because a website has a ton of backlinks, doesn’t mean it’s going to provide high quality valuable content – so in the past off page factors have been far too heavy in the mix, in my humble opinion.

Yes, there are many individual factors which need to be taken into consideration in when deciding on how relevant a website is to a certain search, but realistically if quality content is the most important thing to the search engines, then on page content should be the most important factor, right?

The problem in the past has been how to determine which websites are providing the best and most valuable content for any given search, on page factors are too easily abused and too easy to manipulate. As a result off page factors were brought into the mix, and for a time were more important than on page factors.

Now we’re in an age where both are equally important, you just have to know the right combination.

On page content and internal linking, off page backlinks and proper anchor text.

Get those two right and you’re all set!

The one you can manipulate and control easily, content. The other, backlinks, are not in your control, but if you get the content right, the backlinks will come.

That’s why automated backlink building software that takes into consideration the actual content on each of your pages and uses it to determine the backlinks is the only way to go.

For this we recommend taking a look at NextGenLinks.com, it’s the only automated backlink building software that uses your own content on a page by page basis to create unique, high quality, one way deep links.

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A website is nothing more than a collection of words, photos and links on the Internet. There are hundreds of millions of websites, but only 10 make the top page of the search engine results page.

What makes these top 10 websites the most relevant to the Internet browsers needs? The keywords and the association of those keywords to the links within those websites.

Link building is a process used to build ranking on the Internet for a website. The more links leading to the pages of the website, the more success the website will have at ranking within the top 10, but there is a problem with simple link building. There are too many pages on many websites to manually link to every page.

Link Building Requires More Than Inbound Links

The second problem with manual link building is the fact that many websites aim to gain all inbound links while forgetting the importance of outbound links.

Outbound links serve two purposes. The visitors reading your content will see you are not afraid to send them to another website to obtain relevant information on the topic they were searching for. And, the search engines love web pages that share a little of their traffic love.

Web pages is the keyword here. Not just the home page, but ALL of the pages on a website should have inbound links and many should contain a few outbound links as well.

Automating the Link Building Process

There are plenty of websites and software selections that claim to automate the link building process. Just like any other product, the consumer (YOU) needs to research the product before choosing any automation program or service.

Are the methods used to build backlinks white hat or black hat. Black hat automated SEO link building will get your website banned from the search engines which means NO ONE will find your information.

White hat tactics use tried and true methods of link building that are accepted by the search engines.

Building Backlinks Takes Time – Even With Automation

The key to successful white hat SEO techniques is time. If you think that Google, Yahoo, Bing, MSN and Ask are not going to question thousands of links being established leading to your website’s pages every day, you are sadly mistaken.

The correct process for building backlinks and deeplinks is a slow one. Even with link building automation, the process needs time to work.

Why? Because the links being built with the top SEO link automation software are real links. These are not links created from anchor text thrown on any website, but relevant links from businesses and websites that contain real information.

Just imagine a network of people sharing their content and link space with you.

Now, imagine that process 100% automated so you never have to worry about building links to the inner pages of your website again.

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Sometimes the novice webmaster needs a step by step guide to the basics of SEO. The beast known as search engine optimization may be too much for a beginner to understand in the first days and months of link building and promotion. This checklist includes everything the beginner needs to know about SEO for their new website.

* Start a website built on value. The visitor wants to buy your product or service but you have to convince them why they NEED it with great product information.

* Use keywords early. The primary keyword (s) for a website should be used within the first 25 words of every article. The remaining instances need to be spread out with one in the closing paragraph.

* Use only targeted keywords. The keywords you use will be indexed by search engines. The search engines are where the majority of your traffic will originate. The reader wants to find content, products and services that embody that keyword.

* Simple website designs are the best. The reader does not want to be overcome with angst when they hit your front page. Too much movement and clutter can have the same effect as rush hour traffic. Simple is better.

* Build your website with quality depth. The more content on your website about your product or service the better. With each new page, make sure to bookmark and submit that page specific URL to search engine and directories.

* Check out your competitors. Doing a search for your keyword and checking out each of the websites ranked about you on the search engine rankings page is essential to success. These websites are doing something better than you, so find out what it is. How old is their website? How many backlinks do they have? What is their keyword density per article? These facts can all help you build your site.

* Site analytics are the key to understanding your visitor. Website analytics break down the incoming traffic stats for every website. These stats can include the keyword used to visit the website, the country of origin and whether the hit was earned from a search engine or link. The most effective marketing campaigns will be built on these results.

* Give the visitor something for saying HELLO. Once the visitor hits your home page, what reason do they have to return? Free e-books, newsletters and coupons are all a great way to keep a visitor coming back for more.

* Expertise is crucial. Anyone can rewrite content on the Internet, but an expert can give that information a formal push. The more you know about your niche, the more the content will feel like it is coming from an expert. Give the reader something new and exciting to read and they will subscribe to your feed and come back for more.

* Integrate social networking tools. Social networking is the best way to get out the word about your website. With a SHARE type tool, the visitor can click one button and share your website with everyone on their friend list. This could mean more traffic and more money in your pocket.

Building a website right the first time will reduce the amount of time spent fixing build and marketing mistakes. This checklist is very simple and by no way includes all of the things you need to do to run an effective online business. But, following these tips will get your site off to the right start every time.

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Our company has been using article marketer for more than three years straight now, and aside from hosting, I would have to say it is the most important tool in our SEO tool box!

Article Marketer is an automated online article submission system that will submit your articles to thousands of article directories automatically. You don’t even have to sign up for the directories to use it, just login to Article Marketer and submit. Period. It’s simple, effective and we love it!

AM is an online based software, which as you may have noticed from our own software like NextGenLinks.com, is how we prefer it. This means it works for any browser and you can use it from any computer even when you’re travelling and don’t feel like firing up your laptop, just pop into an internet cafe, write up a quick article and submit it.

The Article Marketer system is designed to help us submit our articles to as many article directories as possible and save alot of time in the process. In fact, we have calculated that it saves us hundreds of hours of work per week!

For example, if it takes us about one minute to submit to an article directory (longer depending on the article directory), we can theoretically submit to 60 directories in an hour. To submit to all of the directories in the Article Marketer list, it would take us a little over 88 hours per article.

Using AM we’ve been able to condense this down to about 30 minutes to submit several articles every day. Granted we don’t do all of our own article writing, we do outsource some of it, but you can’t imagine how much traffic comes in every day just from the articles we have distributed all over the internet. It’s by far our favorite and most effective method of promotion.

Here’s what we like most about Article Marketer:

1. It’s very simple to use. the interface is straight forward, plenty of help tips along the way that help not only with the submission process, but also with the article writing process, which is important to us since we’re outsourcing alot of the work. It means less explaining on our part…

2. It’s completely automated. Nuff’ said!

3. They have real people that review each of our articles and make sure theyt comply with every article directory so we’re sure that it will be accepted by almost all of them, over 5,000 directories and adding more all the time.

If the article does not comply, they don’t just disapprove like most, they tell you exactly why and how to fix it. All of this happens in just a day or two…

4. Delayed or timed released distribution, which means they slowly distribute the article to all of the article directories over time, that’s very important. Once distributed, they offer great reports as to where they have been distributed and which Search engines they appear on.

And finally…

5. The results. This service is very effective, it does exactly what it is supposed to do and it does it every time!

In conclusion..

Article Marketer is for any author or webmaster who wants to get the best results possible from their articles and get the most traffic in return. It’s very easy to use and anyone, even those new to the internet can start using it right away.

It all comes down to how much your time is worth to you. We love automated tools because they save us lots of time, but it’s not even the time they save us, because honestly, without the tools we probably just wouldn’t do it…

Bottom line, if you write or have articles written for you, you need a great submission service to complete the cycle, we recommend Article Marketer.

If you don’t, start now! Really, start writing and submitting articles NOW! You won’t regret it and you can come back here and thank me later…

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